about me

Intro Picture


Project Firefly

Website | Facebook | Twitter | Google+

Project Firefly stands for equality of opportunity, collaboration and openness for bright and inspired minds to provide fresh, meaningful perspectives on the problems of today and tomorrow. It provides a platform to foster thought leadership among university students and recent graduates, encourage dialogue and create an opportunity to network with each other, academics and the corporate world.
Project Firefly Homepage Project Firefly Secondary Pages

The Nail Spa 4 You


Website for local business which allows customers to find prices for services, view and print coupons, and submit feedback from any of the three locations.
Nail Spa 4 You Homepage Nail Spa 4 You Services Page Nail Spa 4 You Gallery Page

Visible Light

ipad application

The app is centered on visible light and Newton's sketch of light refraction. The sketch aesthetic is carried through the app in the menu and diagrams. Users interact by moving parts to recreate the sketch and guiding light through the experiment.
Visible Light Landing Page Visible Light History Page Visible Light Interactive Page

simagination challenge


The SIMagination Challenge is an essential curricular pillar of the Master of Arts in Strategy and International Management (SIM-HSG), the globally top-ranked flagship program of the University of St. Gallen. The website is an area where students plan, execute and reflect upon a challenging project which aims at leaving a positive and sustainable social impact in our society.

Simagination Challenge

Simagination Home Simagination Support

Hsg Talents Conference

Social Media | App | Flash Banner

The HSG TALENTS Conference is the official Recruiting-Event of the University of St.Gallen (HSG). The event continues to be one of the biggest platforms for helping students to find jobs and for providing companies with the opportunity to recruit talented students.
Hsg Talents Conference

Dos Mundos


After Effects movie designed to communicate a story through typography and lines. University of Houston, Visual Video Festival, Winner 3rd Place Narrative, 2011


Sigma Aldrich


Sigma-Aldrich is a leading Life Science and High Technology company that produces and sells a broad range of biochemicals, organic and inorganic chemicals and related products. The UV/Vis Spectroscopy catalog is one of many regularly updated laboratory catalogs. The chemistry sales catalog is a sales tool distributed worldwide.
Sigma Aldrich UV/IS Sigma Aldrich UV/IS

Concrete Utopias

Mailer poster

Concrete Utopias is a lecture series about architecture practiced in the Americas, Europe and Asia during the decade of the sixties. The time period offers vast experimentations of future forms of living and social interaction. The mailer poster reflects the idea of creating an imaginative city based on the plug-in cities of Peter Cook and Paolo Soleri. The hand drawn environments are similar in the techniques of the era.
concrete All concrete close concrete front

Hsg Talents Conference

Covers | Ads

Cover development for printed materials and various printed ads.
Company Profiles Cover Inside company profiles Spread Conference Guide Cover

La Grange, Texas

Logo Development | Walking Map | Event Poster

The small town of La Grange, Texas, is located in the middle between Houston, Austin, and San Antonio. The town has been rebranded and transformed with a fresh new logo. Trail of Lights is an annual event which lights are strung from the town center to monument hill.
La Grange Logo La Grange Walking Map Front La Grange Walking map back Trail of lights event poster

Project Firefly

Logo Development | Printed Flyer

Project Firefly
Project Firefly Logo Printed Project Firefly advert

Identity Sauce

Event Poster | Four Tickets

Identity Sauce is a four day lecture series focusing on the significance of forming and maintaining a trusted and respected brand in a fiercely competitive market. The orange label contrasts well with the sea of blue to reinforce the overall message of the series.
poster hand tickets


Alphabet Scroll


The wood panel scroll is inspired by Chinese bamboo scrolls and depicts the evolution of the Chinese alphabet and glyphs.
folded scroll half folded scroll scroll All

Future/Current:Nikola Tesla

University Group Project

"Future/Current" exhibition is dedicated to the life and inventions of Nikola Tesla. The exhibit features a large scale working tesla coil, a walkable transparent electric tunnel, and several inventions.
complete tesla model tesla current wars wall tesla induction motor wall

Wayside Underpass

University Group Project (Winning Project)

The key components that define the Greater East End District in Houston are Culture, Industry, Nature and Transportation; each symbol characterizes one of four. The color pallet reinforces the meaning of all representations.
wayside proposal poster wayside image one wayside image two


downladable pdf

daniel hernandez resume cv